Will they succeed this time?  There’s a new wave of players in the space I tried to carve out for FastCompany.com in 2007, with much resistance from traditional journalists.  What’s old is new again.  See my comment at the end of this piece for more details on my thoughts. http://recode.net/2014/02/07/rise-of-the-platishers/?hubRefSrc=permalink#lf_comment=136566982